Treasurer Rob von der Lieth
Rob von der Lieth, Copperopolis, was elected to serve as the CCA Treasurer at the 98th CCA/CCW Annual Convention in Sparks, Nev.
Von der Lieth has previously served as chairman chairman of the California Beef Council and was recently appointed to the National Cattlemen's Beef Board as the California representative.
Running a winter stocker operation in Oakdale and a summer stocker operation in Big Piney, Wyo., von der Lieth also works as a field representative for Tri-State Livestock Credit Corporation and has been with the company since1984. He graduated from U.C. Berkeley with a degree in economics in 1976. While at U.C. Berkeley, von der Lieth played football and was a member of the 1975 Pac-8 championship team. He also worked as a graduate assistant coach for two years.
In addition to being a member of the California Cattlemen’s Association (CCA), he's also an active member of the National Cattlemen’s Beef Association (NCBA), American Quarter Horse Association, Rancheros Visitadores, Sonoma County Trail Blazers, Bohemian Club of San Francisco, Wyoming Stock Growers Association, San Benito Saddle Horse Association, Sons of California Football Alumni, and is a past director for the Oakdale Cowboy Museum. He also earned a certificate in Advanced Ranch Management from the King Ranch Institute for Ranch Management in 2011.
“It’s an honor to serve as treasurer of the California Cattlemen's Association,” stated von der Lieth. “Although my roots didn’t start on a ranch, I have always been very passionate about the beef industry. I am committed, as treasurer, to work diligently to build a stronger beef industry and increase consumer demand for our products.”
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